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Four checkout friction points that cost merchants billionsIn Conversion- Nearly half of shoppers still drop off after reaching checkoutIn Conversion
- Why 55% of shoppers abandon when their payment method is missingIn Conversion
Fix the card management leak losing your returning customersIn Payment provider- Cart abandonment in Dutch webshops: what the data actually showsIn Conversion
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. For Dutch and Belgian merchants who have been treating this as a future compliance task, that future…
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built…
Fix the card management leak losing your returning customers
The stored card edit flow that quietly kills repeat purchase conversion Most merchants optimise the acquisition funnel obsessively and leave the account management layer almost entirely untouched. That asymmetry has a real cost, and Baymard Institute has now put a…
Measure your checkout as a growth loop, not a failure report
Why abandonment rates alone are a dangerously incomplete checkout metric Most checkout dashboards are built around loss. Abandonment rate, failed transactions, drop-off by step. These are valid signals, but they only capture the sessions that visibly broke. The far…