One question after payment: using the confirmation step without costing the sale
The minutes after payment are worth more than another prompt before it Most checkouts are designed to end. The total is shown, the payment goes through, a confirmation appears and the shopper is gone. Michael Jaszczyk, CEO of the retail software company GK Americas,...
What a payment provider’s conversion study can and cannot tell your checkout
A payment provider’s conversion study describes its own users, not the payment step on your site PayPal has commissioned Nielsen more than once to measure what accepting PayPal does for a merchant, and the editions PayPal has published report large gains. The UK...Other articles
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