Baymard’s 14 years of checkout usability research unpacked
Most checkout losses are decisions the webshop made, not shoppers changing their minds Roughly seven in ten online carts never become an order. Baymard Institute puts the documented average at 70.22%, calculated across 50 studies, and has tracked the rate for fourteen...
De EAA geldt: wat je checkout nu moet oplossen
Een checkout die alleen met een muis werkt, voldoet sinds juni 2025 niet meer aan de wet Sinds 28 juni 2025 moet een webshop die aan consumenten verkoopt bruikbaar zijn voor mensen met een beperking. De verplichting komt uit Richtlijn (EU) 2019/882, de European...
Fraud checks belong on account changes, not on every payment
Fraud friction belongs on the moments an account changes hands, not on every payment A fraud report can improve while the checkout gets worse for the people who actually want to buy. Sift’s figures from its global network show the payment fraud attack rate...
Stop asking for account creation before the confirmation page
The best reason to create an account is the order the shopper just paid for Once the payment has gone through, the shopper’s next question is simple: when will it arrive? Everything a webshop does after the order button either answers that question or gets in...
Guest checkout is how many loyal customers prefer to buy
Guest checkout is a preference your regular customers share, so build it as the main route Guest checkout is usually treated as the route for strangers: the first-time visitor, the gift buyer, the shopper who will never return. The survey behind PayPal’s own...Other articles
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