Cart Abandonment: 3 Ways to Reduce It with Better Checkout Experiences

by Ramon Helwegen | Jan 25, 2023 | Conversion

Cart abandonment; yeah, it’s a problem (photo credit: David Clarke on Unsplash) Cart abandonment is a persistent problem for ecommerce brands. About 70% of customers leave their carts at checkout, and it’s costing companies billions each year, according to research...

Make “Guest Checkout” the Most Prominent Option (47% Don’t) – Articles – Baymard Institute

by Ramon Helwegen | Jan 17, 2023 | Conversion

Key Takeaways Allowing “Guest Checkout” is key to avoiding unnecessary abandonments Yet 47% of sites that allow “Guest Checkout” don’t make it prominent enough Avoiding the 4 pitfalls described in the article will help ensure “Guest Checkout” isn’t overlooked Allowing...

Buy Buttons: Less Friction, More Conversions

by Ramon Helwegen | Dec 13, 2022 | Conversion

As consumer spending slows, e-commerce organizations need to optimize their customer journeys to encourage conversions. The checkout page is often a good place to start. Slow, complicated checkout processes have pushed at least a third of consumers to abandon online...

Managing Abandoned Carts—Why Consumers Ditch Their Carts And How To Reclaim Those Sales

by Ramon Helwegen | Oct 20, 2022 | Conversion

Online ShoppingAdobeStock_241431868 Holiday shopping season is nearly here, and the reality is that most online shopping carts become abandoned. Even though more people will be shopping in the coming months leading up to the holidays, at the end of the day, if a buyer...

Shifting Payment Infrastructure—The Path to Frictionless Checkout and Decentralized Commerce

by Ramon Helwegen | Jun 29, 2022 | Conversion

Introduction What’s the Story? More consumers are experimenting with new shopping channels and alternative payment methods (APMs) in search of improved convenience in the online shopping journey, even as peak pandemic effects subside. Shifts in consumer trends,...