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Cart recovery in 2026: fixing the sequences that cost you sales
Cart recovery still fails most merchants because fixed sequences cannot read shopper intentAround 70% of shopping carts are abandoned before purchase, a figure that has stubbornly refused to budge despite three decades of ecommerce. The real problem is not that...
Baymard’s 2026 data: what’s shifting in shopper habits and checkout expectations
Three shifts in shopper behaviour that should prompt a checkout and funnel reviewBaymard Institute has published its 2026 Quantitative UX Insights, drawing on a survey of 1,083 US online shoppers. The report covers the full ecommerce journey from product discovery to...
10 Cyber Monday UX lessons every merchant should apply year-round
Baymard's Cyber Monday research reveals UX gaps that cost merchants sales every dayBaymard Institute has published a set of ten research-backed UX best practices aimed at peak sales periods like Cyber Monday, drawn from large-scale usability testing and thousands of...
Websites optimaliseren voor mens én AI-agent tegelijk
Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doenEr is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents over je pagina's....
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