25/06/2026

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Why 55% of shoppers abandon when their payment method is missing

Why 55% of shoppers abandon when their payment method is missing

by Ramon Helwegen | Jun 6, 2024 | Conversion

Closing the gap between consumer payment expectations and retailer realityMore than half of consumers will walk away from a purchase simply because their preferred payment method is not available. That single statistic, drawn from Adyen’s retail research, should...
Turn the checkout moment into a loyalty engine

Turn the checkout moment into a loyalty engine

by Ramon Helwegen | May 31, 2024 | Client experience

Turn the checkout moment into a loyalty engineMost merchants treat the transaction as a finish line. The smarter framing is to treat it as the starting gun. Whether in-store or online, the moment a customer completes a purchase is one of the highest-attention moments...
White-label installment plans: the checkout conversion case merchants are missing

White-label installment plans: the checkout conversion case merchants are missing

by Ramon Helwegen | Apr 29, 2024 | Online checkout

Embedded installments at checkout: the conversion lever most merchants underestimateBuy now, pay later has matured enough that blanket BNPL is no longer a differentiator. The sharper opportunity now sits in white-label, bank-issued installment plans embedded directly...
Half of shoppers say checkout is where retailers fail them most

Half of shoppers say checkout is where retailers fail them most

by Ramon Helwegen | Mar 7, 2024 | Conversion

Checkout friction is still the single biggest conversion killer in European retailA benchmark study covering actual shopping transactions across five European countries, including the Netherlands, has produced a number that every online merchant should pin to their...
Payment orchestration and the subscription checkout: what merchants must know

Payment orchestration and the subscription checkout: what merchants must know

by Ramon Helwegen | Mar 5, 2024 | Payment provider

Smarter routing is the subscription checkout’s hidden conversion leverSubscription merchants obsess over sign-up conversion, but the real revenue leak often sits further down the funnel: the recurring charge. Payment orchestration addresses exactly this, and its...
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  • Smartphone displaying a seamless one-click checkout screen in a Dutch online shop, illustrating fast checkout UXFast checkout is reshaping how Dutch shoppers pay
    By Ramon Helwegen
    In Online checkout
  • Online merchant checkout screen showing a multi-step payment flow with friction indicators highlightedCheckout friction is rising, and merchants are not keeping up
    By Ramon Helwegen
    In Conversion
  • Customer struggling to enter credit card number on a poorly designed checkout form on mobileWhy your credit card form is still killing conversions
    By Ramon Helwegen
    In Online checkout
  • Online merchant reviewing segmented checkout flows on laptop and mobile device to reduce cart abandonmentYour checkout is not broken, it is wrong for most shoppers
    By Ramon Helwegen
    In Conversion
  • Online merchant reviewing payment decline data on a laptop to improve checkout conversion ratesStop losing revenue at the final step of checkout
    By Ramon Helwegen
    In Conversion

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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