Why 55% of shoppers abandon when their payment method is missing
Closing the gap between consumer payment expectations and retailer realityMore than half of consumers will walk away from a purchase simply because their preferred payment method is not available. That single statistic, drawn from Adyen’s retail research, should...
White-label installment plans: the checkout conversion case merchants are missing
Embedded installments at checkout: the conversion lever most merchants underestimateBuy now, pay later has matured enough that blanket BNPL is no longer a differentiator. The sharper opportunity now sits in white-label, bank-issued installment plans embedded directly...
How SSENSE cut checkout time by 70% and what it means for you
Checkout speed is not a technical metric, it is your conversion rateTwo retail operators speaking at NRF’s Big Show made a point that deserves more attention than it typically gets: by the time a customer reaches the checkout page, the hard work of persuasion is...
Why checkout experience is the conversion lever retailers underestimate
Checkout optimisation is no longer optional for growing retailersConversion uplift figures tend to get thrown around loosely in e-commerce, but research tied to real transaction data carries more weight. A study run in partnership between Shopify and BCG puts hard...Other articles
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