Recognising a shopper early only helps where it saves them a question
Recognising a shopper early pays off only when it removes a question they would otherwise have to answer The idea that check-in will replace checkout is not new. The vice president of Amazon Payments put it to a Shoptalk panel in May 2016, pointing to Uber, where the...
Paying how they want: what Adyen’s retail research means for your payment step
Shoppers leave when the payment step does not match how they pay, not only when a logo is missing The headline figure in Adyen’s Retail Report 2024 is that 55% of consumers will abandon a purchase if they cannot pay how they want. The research behind it is...
Show instalment options before the payment step, not on it
Instalment options shown only on the payment step come too late to change the purchase Most webshops that let shoppers spread a payment show that option in one place: the list of payment methods at the end of the checkout. By then the product, the size and the basket...
A checkout that works first time beats a fast one: lessons from SSENSE and Wayfair
A checkout that works on the first attempt is worth more than a fast one Every checkout depends on parts that can fail on their own: an address lookup, a delivery calculation, a fraud check, a single payment method, a payment page loaded from another domain. Most...Other articles
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