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Measure your checkout in fields, not screens

Measure your checkout in fields, not screens

by Ramon Helwegen | Jan 3, 2022 | Online checkout

Merging checkout screens rarely shortens a checkout, because the shopper still has to face every field When a checkout feels slow, the usual reflex is to cut screens: put delivery and payment on one page, switch to a one-page layout, show a progress bar with fewer...

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Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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