Websites optimaliseren voor mens én AI-agent tegelijk
Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doenEr is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents over je...
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversionWhen one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built...
One bad checkout moment is enough to lose a customer forever
Checkout failure is a permanent exit, not a recoverable bounceSCAYLE’s large-scale shopper research lands a number that every merchant should pin above their dashboard: eight out of ten shoppers who had a negative brand experience did not come back. That...
Stop asking for account creation before the confirmation page
Sequencing is the silent conversion killer hiding in your post-checkout flowMost merchants pour their optimisation energy into the steps before the order button and then treat everything after it as administrative tidying. That is a costly blind spot. The confirmation...Other articles
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