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Turn the checkout moment into a loyalty engine

Turn the checkout moment into a loyalty engine

by Ramon Helwegen | May 31, 2024 | Client experience

Turn the checkout moment into a loyalty engineMost merchants treat the transaction as a finish line. The smarter framing is to treat it as the starting gun. Whether in-store or online, the moment a customer completes a purchase is one of the highest-attention moments...
Your checkout is not broken, it is wrong for most shoppers

Your checkout is not broken, it is wrong for most shoppers

by Ramon Helwegen | Jul 25, 2023 | Conversion

Checkout personalisation is the missing lever most merchants ignoreA 70% cart abandonment rate is one of ecommerce’s most-cited statistics, and it has spawned an entire industry of quick fixes: one-click buttons, wallet integrations, progress bars, guest...

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Other articles

  • Shopper pausing before completing an online purchase, representing decision friction in the checkout funnelWhy 1 in 4 shoppers abandon at checkout and how to fix it
    By Ramon Helwegen
    In Conversion
  • Joybuy checkout screen showing embedded insurance options for damage, theft and extended warrantyWhy guest checkout friction kills your holiday conversion
    By Ramon Helwegen
    In Online checkout
  • Payment choice at checkout is now a loyalty lever
    By Ramon Helwegen
    In Client experience
  • Shopper pausing before completing an online purchase, representing decision friction in the checkout funnelOne bad checkout moment is enough to lose a customer forever
    By Ramon Helwegen
    In Conversion
  • Shopper pausing before completing an online purchase, representing decision friction in the checkout funnelHalf of shoppers still abandon after reaching checkout
    By Ramon Helwegen
    In Conversion

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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