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Turn the checkout moment into a loyalty engine

Turn the checkout moment into a loyalty engine

by Ramon Helwegen | May 31, 2024 | Client experience

Turn the checkout moment into a loyalty engineMost merchants treat the transaction as a finish line. The smarter framing is to treat it as the starting gun. Whether in-store or online, the moment a customer completes a purchase is one of the highest-attention moments...
Your checkout is not broken, it is wrong for most shoppers

Your checkout is not broken, it is wrong for most shoppers

by Ramon Helwegen | Jul 25, 2023 | Conversion

Checkout personalisation is the missing lever most merchants ignoreA 70% cart abandonment rate is one of ecommerce’s most-cited statistics, and it has spawned an entire industry of quick fixes: one-click buttons, wallet integrations, progress bars, guest...

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Other articles

  • Why credit card form neglect is one of the most avoidable causes of checkout abandonmentWhy your credit card form is still killing conversions
    By Ramon Helwegen
    In Online checkout
  • Turn the checkout moment into a loyalty engineTurn the checkout moment into a loyalty engine
    By Ramon Helwegen
    In Client experience
  • Why local payment methods make or break cross-border conversionWhy local payment methods make or break cross-border conversion
    By Ramon Helwegen
    In Conversion
  • Kruidvat's redesign shows how to modernise without sacrificing conversionKruidvat’s headless rebuild keeps conversion at the core
    By Ramon Helwegen
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  • Buy buttons as a first-line conversion tool for online merchantsBuy buttons: how one-tap checkout cuts abandonment
    By Ramon Helwegen
    In Conversion

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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