03/10/2026

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Turn the checkout moment into a loyalty engine

Turn the checkout moment into a loyalty engine

by Ramon Helwegen | May 31, 2024 | Client experience

Turn the checkout moment into a loyalty engineMost merchants treat the transaction as a finish line. The smarter framing is to treat it as the starting gun. Whether in-store or online, the moment a customer completes a purchase is one of the highest-attention moments...
Your checkout is not broken, it is wrong for most shoppers

Your checkout is not broken, it is wrong for most shoppers

by Ramon Helwegen | Jul 25, 2023 | Conversion

Checkout personalisation is the missing lever most merchants ignoreA 70% cart abandonment rate is one of ecommerce’s most-cited statistics, and it has spawned an entire industry of quick fixes: one-click buttons, wallet integrations, progress bars, guest...

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  • Zeven op de tien transacties krijgen een nieuwe flow: wat dat betekent voor je conversieWat de overgang van iDEAL naar Wero betekent voor jouw checkout
    By Ramon Helwegen
    In Online checkout
  • What 14 years of checkout usability data tells merchants about abandonmentBaymard’s 14 years of checkout usability research unpacked
    By Ramon Helwegen
    In Online checkout
  • Payment orchestration maturity shifts the battle to the checkout layerPayment orchestration maturity shifts the battle to the checkout layer
    By Ramon Helwegen
    In Payment provider
  • Checkout friction is quietly destroying customer lifetime valueCheckout abandonment costs Dutch merchants more than one sale
    By Ramon Helwegen
    In Conversion
  • Why form fields matter more than checkout stepsWhy form fields matter more than checkout steps
    By Ramon Helwegen
    In Online checkout

Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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