The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scopeSince 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. If you have been treating this as a future compliance task, that future has arrived. The regulation is...
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversionWhen one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built...
Stop asking for account creation before the confirmation page
Sequencing is the silent conversion killer hiding in your post-checkout flowMost merchants pour their optimisation energy into the steps before the order button and then treat everything after it as administrative tidying. That is a costly blind spot. The confirmation...
Payment orchestration maturity shifts the battle to the checkout layer
Payment orchestration maturity shifts the battle to the checkout layerInfrastructure is no longer the selling point. Payment orchestration has matured to the point where having a platform is simply the baseline, and merchants who treat it as a strategic achievement...Other articles
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