Baymard’s 14 years of checkout usability research unpacked
What 14 years of checkout usability data tells merchants about abandonmentA 70.19% cart abandonment rate is not a rounding error. It is the current global average tracked by Baymard Institute across 14 years of large-scale checkout usability research, and it...
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scopeSince 28 June 2025, the European Accessibility Act is enforceable law across every EU member state. If you have been treating this as a future compliance task, that future has arrived. The regulation is...
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversionWhen one of the Benelux’s largest drugstore chains rebuilds its webshop from scratch, other merchants should pay close attention. Kruidvat has launched a fundamentally new site built...
Stop asking for account creation before the confirmation page
Sequencing is the silent conversion killer hiding in your post-checkout flowMost merchants pour their optimisation energy into the steps before the order button and then treat everything after it as administrative tidying. That is a costly blind spot. The confirmation...Other articles
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