Cart Abandonment: 3 Ways to Reduce It with Better Checkout Experiences
Cart abandonment; yeah, it’s a problem (photo credit: David Clarke on Unsplash) Cart abandonment is a persistent problem for ecommerce brands. About 70% of customers leave their carts at checkout, and it’s costing companies billions each year, according to...
Make “Guest Checkout” the Most Prominent Option (47% Don’t) – Articles – Baymard Institute
Key Takeaways Allowing “Guest Checkout” is key to avoiding unnecessary abandonments Yet 47% of sites that allow “Guest Checkout” don’t make it prominent enough Avoiding the 4 pitfalls described in the article will help ensure “Guest Checkout” isn’t overlooked...
Buy Buttons: Less Friction, More Conversions
As consumer spending slows, e-commerce organizations need to optimize their customer journeys to encourage conversions. The checkout page is often a good place to start. Slow, complicated checkout processes have pushed at least a third of consumers to abandon...
How to Work with your PSP on your PSD2 Strategy
The PSD2 regulation came into force in the UK on 14 March 2022, a full two years after it was implemented in France, Germany, Spain and Italy. Central to the directive is the requirement for merchants to conduct Strong Customer Authentication (SCA) unless ...
Managing Abandoned Carts—Why Consumers Ditch Their Carts And How To Reclaim Those Sales
Online ShoppingAdobeStock_241431868 Holiday shopping season is nearly here, and the reality is that most online shopping carts become abandoned. Even though more people will be shopping in the coming months leading up to the holidays, at the end of the day, if...
Shifting Payment Infrastructure—The Path to Frictionless Checkout and Decentralized Commerce
Introduction What’s the Story? More consumers are experimenting with new shopping channels and alternative payment methods (APMs) in search of improved convenience in the online shopping journey, even as peak pandemic effects subside. Shifts in consumer trends,...
Online checkout, cookies and personalization
It is a much discussed topic, online checkout. Companies are becoming more and more aware of the necessity of optimizing the online checkout, the checkout process. The speed of checkout is of the utmost importance, but as a merchant you also want as much data...
Why Complex Cross-Border Payments Need Simple UX Design
The global ecommerce market for merchants promises so many opportunities, but with such fierce competition and consumers getting more demanding than ever, the challenges of trying to increase cross-border sales are only getting harder. It’s hard enough to ...
Wat de juiste betaalmethode nog meer doet voor je webshop
Natuurlijk wil je als webwinkelier betaalmethodes aanbieden die klanten graag gebruiken, om de conversie te verhogen. Maar het aanbieden van de juiste betaalmethoden doet meer voor je shop. Zo kan de aanwezigheid van een PayPal-logo bijdragen aan het aantal...