How D2C Brands Can Harness GenAI for Laser-Targeted Searches

by PYMNTS | Mar 2, 2024 | Client experience, Conversion, Online checkout

As direct-to-consumer (D2C) brands look to improve the digital experience to drive conversion, children’s sleepwear brand Bellabu Bear is seeing generative artificial intelligence (AI) open up new avenues to boost sales. In an interview with PYMNTS, Tamara Jarrar, the...

Klarna rolls out autofill consumer verification data service

by Editorial Team | Feb 14, 2024 | Client experience, Conversion, Online checkout

Klarna has rolled out a new service for customer data sharing with merchants, enabling a smoother checkout process and personalised offers for users. On registration, the customer chooses what data they wish to share with the merchant, and sign-up to any...

Breaking down buy now, pay later

by Caitlin Mullen | Nov 9, 2023 | Client experience, Conversion, Online checkout

Listen to the article 9 min This audio is auto-generated. Please let us know if you have feedback. Everyone’s buying now and paying later. At least that’s what the prevalence of BNPL buttons on online checkout pages would lead you to believe. Buy now, pay later is...

6 Ways to Get More Out of Your Order Confirmation Page – Articles – Baymard Institute

by Jamie Holst | Nov 8, 2023 | Client experience, Conversion, Online checkout

Key Takeaways The order confirmation page is too often a dead end for users The confirmation page can be a way to increase user engagement with your brand Cross-sells, newsletter sign-up, account creation, informational resources, apps and other promotions, and...

American Express to pilot biometrics at the online checkout

by Editorial Team | Oct 5, 2023 | Client experience, Conversion, Online checkout

American Express is to pilot the use of facial and fingerprint recognition for authenticating users at online checkouts. The biometric form factor has been added to the card scheme’s SafeKey 3-D Secure authentication tool. Fingerprint and facial...