23/06/2026

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New Study: Checkout Frictions Rise

New Study: Checkout Frictions Rise

by Ramon Helwegen | Oct 25, 2021 | Client experience, Conversion, Online checkout, Payment provider

The many faces of friction in the checkout experience cover a range from time spent to value-adds like free shipping and other variables that add up to good — or less good— checkouts. PYMNTS developed the proprietary Checkout Conversion Index scoring system in 2016 to...
Lack of Checkout Features Make Consumers Switch

Lack of Checkout Features Make Consumers Switch

by Ramon Helwegen | Oct 20, 2021 | Client experience, Conversion, Online checkout

Motivated by a desire to control their shopping experience, consumers have significantly shifted their activities to the digital space. Every digital touchpoint represents an aspect of the customer experience, and could potentially end a sales relationship with a...
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Independent commentary on what moves conversion at the checkout. Editorial direction by Ramon Helwegen, payments specialist and founder of EcomStream. Editorially independent. No ads. No sponsored content.

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