Conversion Archives - Page 4 of 6

Buy buttons: how one-tap checkout cuts abandonment

by Ramon Helwegen | Dec 13, 2022 | Conversion

Buy buttons as a first-line conversion tool for online merchantsCart abandonment is not a new problem, but the buy button is increasingly the most direct answer to it. When a third of consumers report abandoning a purchase in the past year because checkout felt too...

SCA friction is costing merchants revenue: own your data

by Ramon Helwegen | Dec 7, 2022 | Conversion

SCA exemption strategy starts with taking back control of your checkout dataStrong Customer Authentication was designed to reduce fraud, but for online merchants it introduced a new conversion problem: authentication drop-off. The friction inserted by 3DS flows,...

Why shoppers abandon carts and what checkout changes actually fix it

by Ramon Helwegen | Oct 20, 2022 | Conversion

Checkout friction is losing you two-thirds of your filled cartsThe statistic is brutal but well-established: roughly two in three online shopping carts are abandoned before purchase. Heading into peak season, that number deserves serious attention. The causes are not...

How offering the right payment method lifts conversion and loyalty

by Ramon Helwegen | May 24, 2022 | Conversion

Payment method choice as a conversion and loyalty lever, not just a checkout detailMost merchants think about payment methods reactively: add what customers expect, keep abandonment low, move on. This Nielsen Media research, commissioned by PayPal, pushes that framing...

Why 1 in 4 shoppers abandon at checkout and how to fix it

by Ramon Helwegen | Apr 20, 2022 | Conversion

Friction at checkout is a conversion killer merchants can no longer afford to ignoreOne in four consumers will abandon a purchase the moment they encounter friction at checkout. That single statistic should sit uncomfortably with every online merchant still running a...

Stop losing revenue at the final step of checkout

by Ramon Helwegen | Mar 23, 2022 | Conversion

Authorization failures are the silent killer of checkout conversionMost merchants obsess over the top of the funnel. Ad spend, landing page copy, product imagery, cart abandonment emails. Yet a significant share of revenue is lost at the very last moment, when a...