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How Slow Load Times Affect Checkout payment experience
As the attention span of customers shortens improving the payment experience is one of the top priorities of e-commerce businesses. As customers browse through countless websites searching for products, the speed at which page loads can make or break a sale....
Your checkout isn’t broken–but it’s wrong for 70% of your customers
Retailers have long blamed checkout for the 70% of shoppers not completing online purchases. But with the industry’s belief that checkout is too complex and costly to fix, many retailers have thrown in the towel and dubbed it as “broken”. They’ve opted,...
Reduce Cart Abandonment Rates by Simplifying Your Checkout Process
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Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview
Introduction It is estimated that more than half of all online transactions are abandoned before completion. So called consumer dropout (also known as shopping cart abandonment) is therefore of great interest to both retailers and scholars. It describes the...
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