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Why abandoned carts need a UX fix, not more retargeting emailsIn Conversion- Your checkout is not broken, it is wrong for most shoppersIn Conversion
- Nearly half of shoppers still drop off after reaching checkoutIn Conversion
- Cart recovery in 2026: fixing the sequences that cost you salesIn Conversion
Delegated authentication: fix the friction before it kills the cartIn Online checkout
Wat de overgang van iDEAL naar Wero betekent voor jouw checkout
Zeven op de tien transacties krijgen een nieuwe flow: wat dat betekent voor je conversie 141 miljard euro aan online omzet liep in 2024 via iDEAL. Dat is niet zomaar een betaalmethode, dat is de ruggengraat van de Nederlandse checkout. En die ruggengraat wordt de...
Cart recovery in 2026: fixing the sequences that cost you sales
Cart recovery still fails most merchants because fixed sequences cannot read shopper intentAround 70% of shopping carts are abandoned before purchase, a figure that has stubbornly refused to budge despite three decades of ecommerce. The real problem is not that...
Baymard’s 2026 data: what’s shifting in shopper habits and checkout expectations
Three shifts in shopper behaviour that should prompt a checkout and funnel reviewBaymard Institute has published its 2026 Quantitative UX Insights, drawing on a survey of 1,083 US online shoppers. The report covers the full ecommerce journey from product discovery to...
10 Cyber Monday UX lessons every merchant should apply year-round
Baymard's Cyber Monday research reveals UX gaps that cost merchants sales every dayBaymard Institute has published a set of ten research-backed UX best practices aimed at peak sales periods like Cyber Monday, drawn from large-scale usability testing and thousands of...