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Why abandoned carts need a UX fix, not more retargeting emailsIn Conversion- Cart abandonment in Dutch webshops: what the data actually showsIn Conversion
- Websites optimaliseren voor mens én AI-agent tegelijkIn Conversion
When frictionless checkout becomes a fraudster’s fastest routeIn Online checkout- Buy buttons: how one-tap checkout cuts abandonmentIn Conversion
Cart recovery in 2026: fixing the sequences that cost you sales
Cart recovery still fails most merchants because fixed sequences cannot read shopper intent Around 70% of shopping carts are abandoned before purchase, a figure that has stubbornly refused to budge despite three decades of ecommerce. The real problem is not that…
10 Cyber Monday UX lessons every merchant should apply year-round
Baymard’s Cyber Monday research reveals UX gaps that cost merchants sales every day Baymard Institute has published a set of ten research-backed UX best practices aimed at peak sales periods like Cyber Monday, drawn from large-scale usability testing and…
Websites optimaliseren voor mens én AI-agent tegelijk
Twee totaal verschillende bezoekers, één checkout die het voor beiden moet doen Er is een stille verschuiving gaande in hoe webshops bezocht worden. Naast de menselijke bezoeker die visueel scant en op gevoel beslist, kruipen steeds vaker AI-agents over je…
Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s latest mobile e-commerce benchmark delivers an uncomfortable verdict: not a single one of the 138 leading US and European sites studied achieves a “good”…