Stop losing revenue at the final step of checkout
Authorization failures are the silent killer of checkout conversionMost merchants obsess over the top of the funnel. Ad spend, landing page copy, product imagery, cart abandonment emails. Yet a significant share of revenue is lost at the very last moment, when a...
Nearly half of shoppers still drop off after reaching checkout
Checkout abandonment is the conversion leak most merchants are ignoringCart abandonment gets all the attention, but a new benchmark from Bold Commerce reveals the problem does not stop once a shopper clicks through to checkout. Almost half of all shoppers who initiate...
Thirteen ways merchants can reduce checkout friction for every customer
Accessibility and simplicity are the real frontiers of checkout optimisationMost checkout optimisation conversations focus on the same familiar levers: fewer form fields, guest checkout, saved cards. What this piece from Forbes Technology Council usefully surfaces is...
Why form fields matter more than checkout steps
Why form fields matter more than checkout stepsMost merchants obsess over the number of steps in their checkout flow. Baymard Institute’s latest large-scale usability research suggests that energy is largely misplaced. The average checkout today runs to 5.2...Other articles
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