Half of shoppers still abandon after reaching checkout
Checkout abandonment is the conversion leak most merchants ignoreCart abandonment gets all the attention, but the data presented here points to a more uncomfortable truth: nearly half of shoppers who actually reach the checkout never complete their purchase. On...
Why clunky checkout flows still haunt online merchants
Checkout friction is not a new problem, but it keeps costing merchants real moneyCart abandonment rates consistently hover around 70 percent across e-commerce sectors, and the root causes are rarely mysterious. Slow forms, forced account creation, session timeouts,...
Delegated authentication: fix the friction before it kills the cart
Delegated authentication as the answer to SCA-driven checkout drop-offStrong customer authentication was introduced to reduce fraud, but for many merchants it has simply moved the problem. Instead of losing customers to fraudulent chargebacks, they are losing them at...
Why abandoned carts need a UX fix, not more retargeting emails
Solving cart abandonment at the browser level, not the inboxCart abandonment rates consistently hover around 70 percent across ecommerce. The standard merchant response has been to throw retargeting emails and display ads at the problem and hope some shoppers come...Other articles
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