Groupon Taps Gifting to Drive Spending Amid Cutbacks
As consumers splurge on gifts in spite of other budgetary cutbacks, Groupon is looking to capture this lucrative opportunity. The eCommerce marketplace shared on a call with analysts discussing its fourth-quarter and full-year 2023 financial results Friday...
eCommerce Skyrockets as Merchants Improve User Experience
As retailers, brands and marketplaces alike increasingly invest in easy, intuitive user experiences on their eCommerce channels, consumers are coming back to digital more and more. According to data from the CNBC/NRF Retail Monitor, reported Tuesday (March 12),...
Skipify and Synchrony Team on Frictionless Checkouts
Checkout-centric FinTech Skipify has launched a partnership with consumer finance company Synchrony. The collaboration, announced Wednesday (March 13), “leverages Skipify’s payment infrastructure to provide simplified and enhanced checkout for Synchrony...
Expanded and Updated Checkout Research Findings – Articles – Baymard Institute
Key Takeaways Our new research has uncovered 1,350+ new usability issues specific to the e-commerce Checkout experience The research has resulted in 110+ new and updated Checkout guidelines that describe the issues, as well as design patterns verified to...
Shoppable TV Shortens the Path to Purchase
As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way toward driving conversion. Online merchants are faced with the challenge of preventing...
Retailers Win in Online Grocery
When consumers buy groceries online, they place their trust in retailers, not marketplaces. By the Numbers The PYMNTS Intelligence report “How Preferred Payment Availability Can Reduce Cart Abandonment” drew on insights from a survey of more than 3,500 U.S....
Half of shoppers see checkout as the area retailers should improve, Manhattan finds
A new study has revealed 51% of shoppers believe the checkout is the area retailers should fix to improve their experience, with 35% of shoppers abandoning their shopping cart as they perceive the checkout process to be too long. The Unified Commerce Benchmark...
Gen Z Shoppers Likelier Than Millennials to Use Apple Pay
When it comes to digital wallet adoption, the youngest consumers are outpacing older generations by a wide margin, PYMNTS Intelligence research reveals. By the Numbers The report “How Preferred Payment Availability Can Reduce Cart Abandonment,” a PYMNTS...
Payments Orchestration Helps Subscription Operations Scale For Growth
Tony Allen, Chief Technology Officer at Recurly. getty Payments orchestration is a pivotal tool for scaling subscription operations. By integrating local payment methods and alternative payment methods (APMs)—and optimizing the checkout...