BRUSSELS–()–Cross-Border Commerce Europe, the platform that drives cross-border e-commerce in Europe, launches a study that maps the 100 best global marketplaces in the sector with a zoom on their cross-border performance in Europe. The total cross-border e-commerce market in Europe, including the United Kingdom, Switzerland and Norway, represents a turnover of €198.5 billion in 2020 (excluding travel), of which €115.4 billion, or 58%, is generated by marketplaces. Amazon and eBay have the lion’s share with expectedly a turnover of €44.3 billion and €22.8 billion in 2020, driving more than half of the market. The TOP 100 Cross-Border Marketplaces realise €100 billion in turnover throughout Europe. During the COVID-19 pandemic, marketplaces grew with an amazing 37.5%, supported by C2C marketplaces. This growth is expected to continue in 2021, reaching 65% of cross-border online sales in Europe by 2025. A study carried out by CBCommerce with support from FedEx Express and Worldline.

The “TOP 100 Cross-Border Marketplaces operating in Europe” is a compilation of cross-border data of European marketplaces websites. The ranking is based on four parameters:

  • Cross-border online sales in Europe (28 countries in Europe including UK, Switzerland and Norway)
  • SEO indicators for cross-border performance
  • A cross-border score determined on the number of covered countries
  • Number and percentage of cross-border visits

Four additional weighted parameters refine the ranking:

  • Type of marketplaces business models (B2B – B2C – P2P – C2C – …)
  • Pan-European brand strategies
  • AI & Big Data strategies
  • Type and number of services offered to the customers

This study takes into account all types – B2C, B2B, C2C, P2P – of online platforms and covers all sectors except travel and sharing economy.

The TOP 10 Global Cross-Border Marketplaces operating in Europe:

– TOP 1: eBay (USA)

– TOP 2: AliExpress (China)

– TOP 3: Amazon (USA)

– TOP 4: Etsy (USA)

– TOP 5: Vinted (Lithuania)

– TOP 6: OLX (The Netherlands)

– TOP 7: Wish (USA)

– TOP 8: Discogs (USA)

– TOP 9: Zalando (Germany)

– TOP 10: Uber Eats (USA)

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