Online checkout
Baymard’s 14 years of checkout usability research unpacked
Most checkout losses are decisions the webshop made, not shoppers changing their minds Roughly seven in ten online carts never become an order. Baymard Institute puts the documented average at 70.22%, calculated across 50 studies, and has tracked the rate for fourteen...
De EAA geldt: wat je checkout nu moet oplossen
Een checkout die alleen met een muis werkt, voldoet sinds juni 2025 niet meer aan de wet Sinds 28 juni 2025 moet een webshop die aan consumenten verkoopt bruikbaar zijn voor mensen met een beperking. De verplichting komt uit Richtlijn (EU) 2019/882, de European...
Fraud checks belong on account changes, not on every payment
Fraud friction belongs on the moments an account changes hands, not on every payment A fraud report can improve while the checkout gets worse for the people who actually want to buy. Sift’s figures from its global network show the payment fraud attack rate...
Stop asking for account creation before the confirmation page
The best reason to create an account is the order the shopper just paid for Once the payment has gone through, the shopper’s next question is simple: when will it arrive? Everything a webshop does after the order button either answers that question or gets in...
Guest checkout is how many loyal customers prefer to buy
Guest checkout is a preference your regular customers share, so build it as the main route Guest checkout is usually treated as the route for strangers: the first-time visitor, the gift buyer, the shopper who will never return. Survey data from Capterra points...
Recognising a shopper early only helps where it saves them a question
Recognising a shopper early pays off only when it removes a question they would otherwise have to answer The idea that check-in will replace checkout is not new. The vice president of Amazon Payments put it to a Shoptalk panel in May 2016, pointing to Uber, where the...
Show instalment options before the payment step, not on it
Instalment options shown only on the payment step come too late to change the purchase Most webshops that let shoppers spread a payment show that option in one place: the list of payment methods at the end of the checkout. By then the product, the size and the basket...
A checkout that works first time beats a fast one: lessons from SSENSE and Wayfair
A checkout that works on the first attempt is worth more than a fast one Every checkout depends on parts that can fail on their own: an address lookup, a delivery calculation, a fraud check, a single payment method, a payment page loaded from another domain. Most...
Holiday checkout: a mistyped card number should not cost the order
A mistyped card number costs more orders than the typing itself, and a holiday peak raises that cost In November 2023, a few weeks before the holiday season, Retail Customer Experience published a piece by Matt Miller, vice president of product at Paze, a digital...
Snel bestellen met iDEAL is een route voor je vaste klant
Snel bestellen met iDEAL is een route voor je vaste klant, niet de nieuwe standaard van je checkout Op 15 april 2024 kreeg iDEAL een functie die het afrekenen flink kan inkorten. Een shopper maakt bij de eigen bank een iDEAL-profiel aan, en met iDEAL Snel bestellen...
Frictionless checkout starts with identity, not speed
A fast payment step reuses an identity the shopper has already proved instead of asking for a new one On 9 March 2023 PYMNTS published an interview with Emily Foshee, then vice president of core products at Discover Global Network, on instant and unattended checkout...Other articles
What a payment provider’s conversion study can and cannot tell your checkoutIn Conversion
Your checkout can get harder to complete without anyone changing itIn Conversion
Every payment link you send is a checkout, so build it like oneIn Conversion
Checkout abandonment costs Dutch merchants more than one saleIn Conversion
A tailored checkout is only better if revenue per started checkout goes upIn Conversion