Why growing retailers prioritize the checkout experience

by Redactie | Aug 28, 2023 | Client experience, Conversion

The checkout experience is a pivotal point of transformation for e-commerce retailers. If you’re not already treating it that way, it’s time to rethink your position.  Here’s why: Retailers have always known they have to be flexible and responsive to changes, both in...

Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don’t) – Articles – Baymard Institute

by Edward Scott | Jul 6, 2023 | Client experience, Conversion

Key Takeaways Providing multiple order-fulfillment options can be very helpful to users, as some will take advantage of “store pickup” or local delivery options to fulfill their order However, our benchmark reveals that on 50% of sites these options are not included...

Use “Delivery Date” Not “Shipping Speed” (41% Don’t) — From UX Research to Implementation Roadmap – Articles – Baymard Institute

by Iva Olah | Jun 27, 2023 | Client experience, Conversion

Key Takeaways “Delivery Speed” requires users to estimate themselves when they can expect to receive their order 41% of sites in our benchmark didn’t provide the delivery date, forcing participants to come to a halt to investigate or even guess when their order would...