09/06/2026

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Streamline Your Guest Checkout Experience Now to Drive Holiday Sales

Streamline Your Guest Checkout Experience Now to Drive Holiday Sales

by Ramon Helwegen | Aug 15, 2024 | Client experience, Conversion

While shopping online for your son’s holiday gift, you stumble across a cashmere scarf from an unfamiliar retailer. You’re checking out as a new customer, and the site requests your contact, shipping, billing, and payment information. You don’t have your credit card...
Reimagining checkout: The future is check-in

Reimagining checkout: The future is check-in

by Ramon Helwegen | Jul 29, 2024 | Client experience, Conversion, Technology

E-commerce retailers often consider the checkout experience an afterthought. After all, the customer has already found the product and decided to buy. All retailers need to do is ensure the customer’s payment goes through smoothly, right?  However, retailers know that...
Why growing retailers prioritize the checkout experience

Why growing retailers prioritize the checkout experience

by Ramon Helwegen | Aug 28, 2023 | Client experience, Conversion

The checkout experience is a pivotal point of transformation for e-commerce retailers. If you’re not already treating it that way, it’s time to rethink your position.  Here’s why: Retailers have always known they have to be flexible and responsive to changes, both in...
Is de toekomst van de supermarkt kassaloos?

Is de toekomst van de supermarkt kassaloos?

by Ramon Helwegen | Apr 14, 2023 | Client experience, Conversion, Innovation

De techniek staat niet stil. AI, machine learning, zelfs dit artikel zou inmiddels geautomatiseerd geschreven kunnen zijn – maar dat is niet zo. Ook retailers zien de ontwikkelingen en proberen ze te implementeren in hun concepten. Neem bijvoorbeeld supermarkten, die...
How to Work with your PSP on your PSD2 Strategy

How to Work with your PSP on your PSD2 Strategy

by Ramon Helwegen | Dec 7, 2022 | Client experience, Conversion

The PSD2 regulation came into force in the UK on 14 March 2022, a full two years after it was implemented in France, Germany, Spain and Italy. Central to the directive is the requirement for merchants to conduct Strong Customer Authentication (SCA) unless an...
Why Complex Cross-Border Payments Need Simple UX Design

Why Complex Cross-Border Payments Need Simple UX Design

by Ramon Helwegen | May 31, 2022 | Client experience, Conversion, Online checkout

The global ecommerce market for merchants promises so many opportunities, but with such fierce competition and consumers getting more demanding than ever, the challenges of trying to increase cross-border sales are only getting harder. It’s hard enough to drag...
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  • Addressing SCA and PSD2 Authentication Troubles
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Betaaloptimaal.nl is curated by Ramon Helwegen, founder of EcomStream. Independent insights on payments, conversion, and checkout, selected for payment professionals and merchants.

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