How Slow Load Times Affect Checkout payment experience
As the attention span of customers shortens improving the payment experience is one of the top priorities of e-commerce businesses. As customers browse through countless websites searching for products, the speed at which page loads can make or break a sale. However,...
Your checkout isn’t broken–but it’s wrong for 70% of your customers
Retailers have long blamed checkout for the 70% of shoppers not completing online purchases. But with the industry’s belief that checkout is too complex and costly to fix, many retailers have thrown in the towel and dubbed it as “broken”. They’ve opted, instead, to...
Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview
Introduction It is estimated that more than half of all online transactions are abandoned before completion. So called consumer dropout (also known as shopping cart abandonment) is therefore of great interest to both retailers and scholars. It describes the behavioral...
Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don’t) – Articles – Baymard Institute
Key Takeaways Providing multiple order-fulfillment options can be very helpful to users, as some will take advantage of “store pickup” or local delivery options to fulfill their order However, our benchmark reveals that on 50% of sites these options are not included...
The checkout is no longer merely transactional – it’s an essential part of the brand experience
Think about this: You have spent innumerable hours setting up an Instagram-worthy online store with eye-catching photos, your logo is perfect, and the products are amazing. But it’s the moment of truth and your customer has abandoned the...Other articles
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