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Gen Z Shoppers Likelier Than Millennials to Use Apple Pay
When it comes to digital wallet adoption, the youngest consumers are outpacing older generations by a wide margin, PYMNTS Intelligence research reveals. By the Numbers The report “How Preferred Payment Availability Can Reduce Cart Abandonment,” a PYMNTS...

Payments Orchestration Helps Subscription Operations Scale For Growth
Tony Allen, Chief Technology Officer at Recurly. getty Payments orchestration is a pivotal tool for scaling subscription operations. By integrating local payment methods and alternative payment methods (APMs)—and optimizing the checkout...

How D2C Brands Can Harness GenAI for Laser-Targeted Searches
As direct-to-consumer (D2C) brands look to improve the digital experience to drive conversion, children’s sleepwear brand Bellabu Bear is seeing generative artificial intelligence (AI) open up new avenues to boost sales. In an interview with PYMNTS, Tamara...

Cart Abandonment Linked to Merchant Payment Method Offerings
Cart abandonment, a key element of increasing online conversion, poses a significant challenge for online marketplaces, retailer and brand sites. This issue is increasingly worrisome as budget-conscious shoppers use carts as wish lists while searching for...