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As we’ve learned through a series of studies this year, paycheck-to-paycheck living is more widespread than previously thought, including high earners and other consumers not traditionally associated with making ends meet. For these consumers, various...

Digitale transformatie staat hoog op de agenda van veel bedrijven, zeker sinds het uitbreken van de coronacrisis. Onderzoek leert echter dat de meeste digitale transformaties niet het succes opleveren wat ervan werd verwacht. Een groep experts van...

0 - shares like bookmark Mi-choe Emanuelson van Mopinion 0 21 oktober 2021 om 13:00 5 minuten lezen NPS viert bijna haar 20e verjaardag. In 2003 schreven Reichheld, Bain & Company en Satmetrix Systems hierover in de Harvard Business Review. De NPS-score...

Consumers have become accustomed to near-ubiquitous internet access to get goods and services on-demand, as well as run multiple facets of their lives. As a result, customer experiences powered by digital technology are extending well beyond shopping, impacting...