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In the age of AI agents, your customer may still buy from you, but they may no longer visit you
For years, companies have assumed that their digital relationship with customers would happen in a place they controlled: their website, their app, their checkout flow, their interface, their carefully optimized funnel. That assumption shaped an enormous amount...
85% of Merchants Say Fraud Tools Must Reduce Checkout Friction
Merchants fighting fraud increasingly face a strategic challenge that extends beyond blocking criminals. The real task is protecting revenue while keeping checkout smooth for legitimate customers. A new PYMNTS Intelligence report suggests the industry is...
Survival vs. Splurge Defines the New Consumer
The most endangered species in retail isn’t brick-and-mortar. It’s the mid-market shopper share of wallet. Findings in the March edition of the PYMNTS Intelligence “Share of Wallet: Amazon vs. Walmart” report reveal that modern consumer is increasingly no...
Visa Says Login Isn’t Enough as AI Enters the Checkout Flow
There’s an innovation race growing over digital identity. On one hand are banks and merchants that have traditionally been reliant on tools like passwords, one-time passcodes, biometric selfies and voice checks to power online authentication. On the other are...
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