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Mobile UX on most webshops is still mediocre, Baymard finds
Mobile checkout and UX mediocrity is the industry norm, not the exception Baymard Institute’s…
Baymard’s 14 years of checkout usability research unpacked
What 14 years of checkout usability data tells merchants about abandonment A 70.19% cart…
The EAA is enforceable: what your checkout must fix now
The EAA deadline has passed and your checkout funnel is in scope Since 28 June 2025, the European…
Kruidvat’s headless rebuild keeps conversion at the core
Kruidvat’s redesign shows how to modernise without sacrificing conversion When one of the…
Fix the card management leak losing your returning customers
The stored card edit flow that quietly kills repeat purchase conversion Most merchants optimise…
Measure your checkout as a growth loop, not a failure report
Why abandonment rates alone are a dangerously incomplete checkout metric Most checkout dashboards…