Click to Pay Certification by i2c Announced

FinTech company i2c Inc. announced in a Wednesday (Oct. 22) press release that it achieved certification from Visa for global enablement of Click to Pay. According to the release, this certification establishes i2c as the first issuer...

AI Heuristic UX Evaluations with a 95% Accuracy Rate – Baymard

Key Takeaways Tests of AI tools and “premade prompts” for UX analysis or CRO suggestions show Accuracy Rates of just 50–75% — or worse they have no documented Accuracy Rate at all Adopting 1 wrong UX suggestion can result in astronomical...

How AI Is Transforming Finance Infrastructure

Artificial intelligence is reshaping industries. Nowhere is its influence more immediate and more invisible to the average consumer than in the payment systems that underpin everyday commerce. From streamlining back-office operations to...

Retail sites are riddled with accessibility issues. It could cost you this holiday season.

Retail sites may be some of the busiest destinations on the internet this holiday season, but research shows they’re also among the least accessible. AudioEye’s 2025 Digital Accessibility Index found that retail websites averaged more than...

Winning In The Age Of Too Many Choices

Black woman using chatbot shopping assistant. She is buying Christmas gifts onlinegettyThe holiday paradox The holiday season is supposed to be the most lucrative, feel-good period in retail. Yet for many consumers, it’s no longer synonymous...
How embedded payments are changing the way we pay

How embedded payments are changing the way we pay

There was a time when ride-share company Uber’s almost imperceptible app-based payments system was an outlier. Uber's payments process was one of the earliest forms of embedded payments, a concept that entails the streamlining of a checkout process so consumers...

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Macro vs. Micro Conversions

Macro vs. Micro Conversions

Summary:  Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently. Product managers and digital marketing...

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