What Marketers Need to Keep In Mind
Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. A multichannel approach may – and should – be used, and you may use mobile marketing tactics to reach out to them through...
How the Online Shopping Checkout Process is Becoming More Efficient
Online shopping may be on the rise, but it’s also in desperate need of an overhaul. As reported by The New York Times in early 2021, 2020’s e-commerce rates soared by 33.6%. Though Internet-based buying was undoubtedly buoyed by pandemic-related lockdowns, it...
Delegated Authentication – Abandon Friction, Not the Cart
Online sales surged in response to pandemic-related closures of brick-and-mortar shops and global ‘stay home’ restrictions. However, as restrictions have eased, changes to consumer behaviour have endured, with the convenience of shopping online set to stay. ...
Localizing Payments in Cross-Border eCommerce
The retail industry has undergone many changes over the last 21 months, particularly in the eCommerce space. Consumers quickly adapted to the massive digital shift out of necessity, and as a result of the unremitting digitization of the modern world, eCommerce...
Embedding Payments for Customer Experience
Thanks to the digital shift during the pandemic, more non-financial entities are realizing that they need to own and improve their payments experience to enhance the overall customer experience — but there is a myriad of options to consider. Companies that...
Klarna Debuts Browser Extension for Online Stores
Buy now, pay later (BNPL) platform Klarna on Thursday (Dec. 9) debuted a browser extension that will allow customers to use the company’s flexible payment options on their desktop computers at all online stores, even those that aren’t Klarna partners. The...
Buy Now, Pay Later: Big-Ticket Buys in Reach
The buy now, pay later (BNPL) wave first formed around relatively inexpensive fashion and beauty goods, but industry watchers keep looking for new use cases that will expand and unlock bigger-ticket potential, in many cases for consumers with impaired credit....
Consumer Demands Shift for Cross-Border eCommerce
More than a decade ago, when cosmetics company 100% Pure was starting to sell internationally, it ran a separate website for each country, which “was a lot of overhead,” according to founder and CEO Ric Kostick. “It was a big deal when we finally combined the...
US, UK Businesses See Cross-Border Payment Fraud
With professionals around the globe working from home during the pandemic, and many using their home networks and personal devices to conduct business, many have struggled to rebuild their cybersecurity infrastructures from scratch, and have scrambled to figure...