Satisfying Customers With Behavioral Analytics
Customer retention is crucial for businesses of all types, even for those that are rapidly expanding and gaining new customers daily. There is a remarkably simple calculus behind this need: Acquiring a new customer is often five times more expensive than...
Grocers Aim to Escape Reliance on Third Parties
Across food and beverage businesses, the role of the aggregator is shifting. Going into the new year, merchants are looking to take control of their digital presences, scaling back their reliance on third parties in favor of more profitable direct purchasing...
What Marketers Need to Keep In Mind
Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. A multichannel approach may – and should – be used, and you may use mobile marketing tactics to reach out to them through...
How the Online Shopping Checkout Process is Becoming More Efficient
Online shopping may be on the rise, but it’s also in desperate need of an overhaul. As reported by The New York Times in early 2021, 2020’s e-commerce rates soared by 33.6%. Though Internet-based buying was undoubtedly buoyed by pandemic-related lockdowns, it...
Delegated Authentication – Abandon Friction, Not the Cart
Online sales surged in response to pandemic-related closures of brick-and-mortar shops and global ‘stay home’ restrictions. However, as restrictions have eased, changes to consumer behaviour have endured, with the convenience of shopping online set to stay. ...
Localizing Payments in Cross-Border eCommerce
The retail industry has undergone many changes over the last 21 months, particularly in the eCommerce space. Consumers quickly adapted to the massive digital shift out of necessity, and as a result of the unremitting digitization of the modern world, eCommerce...
Embedding Payments for Customer Experience
Thanks to the digital shift during the pandemic, more non-financial entities are realizing that they need to own and improve their payments experience to enhance the overall customer experience — but there is a myriad of options to consider. Companies that...
Klarna Debuts Browser Extension for Online Stores
Buy now, pay later (BNPL) platform Klarna on Thursday (Dec. 9) debuted a browser extension that will allow customers to use the company’s flexible payment options on their desktop computers at all online stores, even those that aren’t Klarna partners. The...
Buy Now, Pay Later: Big-Ticket Buys in Reach
The buy now, pay later (BNPL) wave first formed around relatively inexpensive fashion and beauty goods, but industry watchers keep looking for new use cases that will expand and unlock bigger-ticket potential, in many cases for consumers with impaired credit....
