4 speciale vormen van social proof-psychologie die je nog niet kent
0 - shares like bookmark Tom van Bommel van Unravel 0 13 maart 2023 om 08:00 4 minuten lezen Grote kans dat je al eens gehoord hebt van het principe social proof. Dit psychologische fenomeen, bekend gemaakt door de sociaal psycholoog Robert Cialdini, houdt in...
One-click checkout increases spending and engagement
Newswise — You’d probably guess that simplifying the checkout process at an online retailer will lead customers to buy more. The question is: How much more? New Cornell research shows that after signing up for an online retailer’s “one-click” checkout service,...
Battle over expected Durbin bill ensues
The National Association of Federally-Insured Credit Unions took a shot at legislation expected to impose new restrictions on credit card transaction processing before it’s even been introduced. The association, which represents not-for-profit credit unions...
Ondernemer wisselt regelmatig van PSP – FM.nl
15 februari 2023 De Redactie MKB-bedrijven beperkt trouw aan payment service provider. 59 procent van het MKB wisselt elke twee tot drie jaar van payment service provider (PSP). Dit blijkt uit onderzoek van de bank Banking Circle onder 300 retailers in het MKB....
Grocers weigh the pros and cons of scan-and-go
When Wegmans announced last September that it would no longer allow shoppers to use their smartphone to scan and pay for items in its stores, the company sparked a firestorm on social media among customers disheartened by the loss of convenience they faced as a...
Cart Abandonment: 3 Ways to Reduce It with Better Checkout Experiences
Cart abandonment; yeah, it’s a problem (photo credit: David Clarke on Unsplash) Cart abandonment is a persistent problem for ecommerce brands. About 70% of customers leave their carts at checkout, and it’s costing companies billions each year, according to...
Make “Guest Checkout” the Most Prominent Option (47% Don’t) – Articles – Baymard Institute
Key Takeaways Allowing “Guest Checkout” is key to avoiding unnecessary abandonments Yet 47% of sites that allow “Guest Checkout” don’t make it prominent enough Avoiding the 4 pitfalls described in the article will help ensure “Guest Checkout” isn’t overlooked...
EMVCo updates EMV SRC specifications
Global technical body EMVCo has announced the launch of EMV Secure Remote Commerce (SRC) Specifications to offer more flexible online checkout options. As each merchant and client has their own needs and preferences, version 1.3 of the EMV SRC Specifications...
Durbin to reintroduce credit card competition bill
The Credit Card Competition Act proposed by Sen. Dick Durbin failed to pass before the congressional session ended last month, but he plans to keep pushing ahead with the bill. Durbin (D-IL) plans to reintroduce the bill in the new 118th congressional session...
