Shoppable TV Shortens the Path to Purchase
As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way toward driving conversion. Online merchants are faced with the challenge of preventing...
Retailers Win in Online Grocery
When consumers buy groceries online, they place their trust in retailers, not marketplaces. By the Numbers The PYMNTS Intelligence report “How Preferred Payment Availability Can Reduce Cart Abandonment” drew on insights from a survey of more than 3,500 U.S....
Half of shoppers see checkout as the area retailers should improve, Manhattan finds
A new study has revealed 51% of shoppers believe the checkout is the area retailers should fix to improve their experience, with 35% of shoppers abandoning their shopping cart as they perceive the checkout process to be too long. The Unified Commerce Benchmark...
Gen Z Shoppers Likelier Than Millennials to Use Apple Pay
When it comes to digital wallet adoption, the youngest consumers are outpacing older generations by a wide margin, PYMNTS Intelligence research reveals. By the Numbers The report “How Preferred Payment Availability Can Reduce Cart Abandonment,” a PYMNTS...
Payments Orchestration Helps Subscription Operations Scale For Growth
Tony Allen, Chief Technology Officer at Recurly. getty Payments orchestration is a pivotal tool for scaling subscription operations. By integrating local payment methods and alternative payment methods (APMs)—and optimizing the checkout...
How D2C Brands Can Harness GenAI for Laser-Targeted Searches
As direct-to-consumer (D2C) brands look to improve the digital experience to drive conversion, children’s sleepwear brand Bellabu Bear is seeing generative artificial intelligence (AI) open up new avenues to boost sales. In an interview with PYMNTS, Tamara...
Cart Abandonment Linked to Merchant Payment Method Offerings
Cart abandonment, a key element of increasing online conversion, poses a significant challenge for online marketplaces, retailer and brand sites. This issue is increasingly worrisome as budget-conscious shoppers use carts as wish lists while searching for...
Half of Online Shoppers Demand Easy Checkout Experiences
As merchants look to attract eCommerce customers, offering a simple, convenient checkout journey can be key to shopper acquisition and loyalty. By the Numbers For the study “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,”...
Quicker Checkout May Cause Friction for High-Value Purchases
While direct-to-consumer brands may generally find that less is more when it comes to consumers’ checkout experiences, Sonos has found that for the high-consideration items it sells, adding more steps to the process can help consumers feel more confident in...