New Research Study on E-Commerce Grocery Site UX – 5 High-Level Takeaways – Articles – Baymard Institute

by Edward Scott | Jan 11, 2022 | Client experience, Conversion

Key Takeaways Our new research has uncovered 700+ usability issues specific to grocery sites The research has resulted in 427 guidelines that describe the issues, as well as design patterns verified to perform well for users In particular, the research provides...

5 Ways to Minimize Form Fields in Checkout – Articles – Baymard Institute

by Christian Holst | Jan 3, 2022 | Client experience, Conversion

Key Takeaways The length of checkout in steps has less of an impact on overall checkout performance compared to the total number of form fields users must contend with The average checkout flow today is 5.2 steps long and has 11.8 form fields But getting down to 8...

The Current State of Checkout UX

by Edward Scott | Jan 3, 2022 | Client experience, Conversion

While the Credit Card Form is still among the weakest aspects in the checkout flow of many sites, we find that 23% of sites are rated from “good” to “perfect”. However, it’s worrying that the performance of 25% of sites is rated “poor”. While the Credit Card Form...

5 Facilitation Principles for Both UX Workshops and User Tests

by Kara Pernice | Jan 3, 2022 | Client experience, Conversion

UX designers often profess they have strengths in facilitating UX workshops, but weaknesses in conducting research. On the flipside, many UX researchers feel unprepared for facilitating UX workshops but have command over a multitude of user-research methods. The truth...

How to Design the Payment Selector – Articles – Baymard Institute

by Jamie Appleseed | Jan 3, 2022 | Client experience, Conversion

Key Takeaways Third-party payment methods need to be provided and can help reduce checkout abandonment However, our testing revealed that some payment selector UIs can cause user confusion and choice paralysis Off-site third-party payment flows can be misunderstood...