Evaluate Interface Learnability with Cognitive Walkthroughs

by Kim Salazar | Feb 13, 2022 | Client experience, Conversion

A cognitive walkthrough is a technique used to evaluate the learnability of a system from the perspective of a new user. Unlike user testing, it does not involve users (and, thus, it can be relatively cheap to implement). Like heuristic evaluations, expert reviews,...

Rewards Programs Help Banks Retain Customers and Drive New Revenue

by Redactie | Feb 11, 2022 | Client experience, Conversion

Banks are experiencing a sea change in the competitive landscape from an increasingly fragmented set of nascent fintech competitors and the platoon of “Buy Now, Pay Later” startups and in addition to traditional competition from other banks and the newer payments...

UK Merchants Cut Costs With Open Banking

by PYMNTS | Feb 4, 2022 | Client experience, Conversion

Traditional card-based payment options carry high costs and introduce “an awful lot of friction” into payment processes, often leading to a high rate of online shopping cart abandonment. That is the viewpoint of Brian Hanrahan, CEO of open banking payments firm...

5 High-Level UX Takeaways from 992 Hours of Testing Leading Travel Accommodations Sites – Articles – Baymard Institute

by Edward Scott | Feb 1, 2022 | Client experience, Conversion

Key Takeaways Our new research has uncovered 1,000+ usability issues specific to travel accommodations sites The research has resulted in 364 guidelines that describe the issues, as well as design patterns verified to perform well for users In particular, the research...