Cart Abandonment Linked to Merchant Payment Method Offerings

by PYMNTS | Feb 29, 2024 | Client experience, Conversion

Cart abandonment, a key element of increasing online conversion, poses a significant challenge for online marketplaces, retailer and brand sites. This issue is increasingly worrisome as budget-conscious shoppers use carts as wish lists while searching for better...

Half of Online Shoppers Demand Easy Checkout Experiences

by PYMNTS | Feb 22, 2024 | Client experience, Conversion

As merchants look to attract eCommerce customers, offering a simple, convenient checkout journey can be key to shopper acquisition and loyalty. By the Numbers For the study “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” PYMNTS...

Quicker Checkout May Cause Friction for High-Value Purchases

by PYMNTS | Feb 21, 2024 | Client experience, Conversion

While direct-to-consumer brands may generally find that less is more when it comes to consumers’ checkout experiences, Sonos has found that for the high-consideration items it sells, adding more steps to the process can help consumers feel more confident in their...

Retain Data in Sensitive Credit Card Fields after Validation Errors (34% Don’t) – Articles – Baymard Institute

by Sonia Weaver | Feb 6, 2024 | Client experience, Conversion

Key Takeaways Over one-third of test sites cleared credit card details after errors occur Reentering credit card information frustrates users and can lead to abandoned carts Use 1 of 3 ways to preserve sensitive credit card data while maintaining PCI compliance Video...