Google releases Retail Search tool to improve shopper discovery

by Tatiana Walk-Morris | Mar 31, 2022 | Client experience, Conversion

Dive Brief: To prevent retailers from losing sales stemming from poor search results, Google introduced a Retail Search tool to provide customers with more precise search results when shopping online, Srikanth Belwadi, group product manager of Google Cloud, said in a...

3 High-Level UX Takeaways from 1100+ Hours of Testing Leading Food Delivery and Takeout Sites – Articles – Baymard Institute

by Edward Scott | Mar 29, 2022 | Client experience, Conversion

Key Takeaways Our new research has uncovered 600+ usability issues specific to food delivery and takeout sites The research has resulted in 372 guidelines that describe the issues, as well as design patterns verified to perform well for users In particular, the...

Benut je hele omzetpotentieel met een optimaal betaalproces

by Redactie | Mar 23, 2022 | Client experience, Conversion

Online verkopers zijn dagelijks bezig met het verhogen van de conversie op hun websites. De meeste aandacht gaat daarbij uit naar de fase voor de checkout, terwijl transacties ook bij de kassa nog kunnen afketsen. Door te investeren in de ‘achterkant’ van het...

5 Common Pitfalls & Best Practices – Articles – Baymard Institute

by Edward Scott | Mar 22, 2022 | Client experience, Conversion

Our benchmark shows that the “Your Account” area of Accounts & Self-Service UX is another poor performer — 69% of sites perform “poor” to “mediocre”. While users may not access their accounts very often to manage their addresses or newsletters, managing addresses,...

Amazon’s Next Big Thing: Make Streaming Shoppable

by Karen Webster | Mar 21, 2022 | Client experience, Conversion

The Netflix series “Emily in Paris,” which debuted in May of 2021, didn’t exactly start off on the right foot. Panned by critics and viewers, its Rotten Tomatoes average audience score of 47 seemed to reflect the social media banter over the “infuriating” naivete of...