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How Product Drops Keep D2C Brands Profitable

How Product Drops Keep D2C Brands Profitable

For decades, fashion followed a wholesale model, with brands serving as the creative houses and the retailers holding most of the power in the customer relationship, marketing and selling products and collecting data on consumer preferences. As customer loyalty...

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Startup Aims to Eliminate Abandoned Carts

Startup Aims to Eliminate Abandoned Carts

You’re shopping for the perfect half-zip for a holiday get-together. You click on something you like and save it to your shopping cart. But you’re sure there has to be something better, somewhere — maybe a lower price,  a shade of burgundy with a bit more red...

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