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What Marketers Need to Keep In Mind
Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. A multichannel approach may – and should – be used, and you may use mobile marketing tactics to reach out to them through...
How the Online Shopping Checkout Process is Becoming More Efficient
Online shopping may be on the rise, but it’s also in desperate need of an overhaul. As reported by The New York Times in early 2021, 2020’s e-commerce rates soared by 33.6%. Though Internet-based buying was undoubtedly buoyed by pandemic-related lockdowns, it...
Delegated Authentication – Abandon Friction, Not the Cart
Online sales surged in response to pandemic-related closures of brick-and-mortar shops and global ‘stay home’ restrictions. However, as restrictions have eased, changes to consumer behaviour have endured, with the convenience of shopping online set to stay. ...
Localizing Payments in Cross-Border eCommerce
The retail industry has undergone many changes over the last 21 months, particularly in the eCommerce space. Consumers quickly adapted to the massive digital shift out of necessity, and as a result of the unremitting digitization of the modern world, eCommerce...
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