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Best Holiday Marketing Strategies for Omnichannel Retailers
If you have a business with multiple locations spanning across different platforms–for instance, products sold both at an in-store location and online on your ecommerce website–you are what is known as an omnichannel retailer. There is a lot of hype surrounding...

3 Must-Have Checkout Features for eMerchants
The pandemic provides an ongoing education as to what frictions consumers will and won’t endure at checkout. People now have firm ideas about what good (and not so good) checkout experiences are, and merchants need to provide the right experience at that moment...

Satisfying Customers With Behavioral Analytics
Customer retention is crucial for businesses of all types, even for those that are rapidly expanding and gaining new customers daily. There is a remarkably simple calculus behind this need: Acquiring a new customer is often five times more expensive than...

Grocers Aim to Escape Reliance on Third Parties
Across food and beverage businesses, the role of the aggregator is shifting. Going into the new year, merchants are looking to take control of their digital presences, scaling back their reliance on third parties in favor of more profitable direct purchasing...