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Your checkout isn’t broken–but it’s wrong for 70% of your customers
Retailers have long blamed checkout for the 70% of shoppers not completing online purchases. But with the industry’s belief that checkout is too complex and costly to fix, many retailers have thrown in the towel and dubbed it as “broken”. They’ve opted,...
Reduce Cart Abandonment Rates by Simplifying Your Checkout Process
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Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview
Introduction It is estimated that more than half of all online transactions are abandoned before completion. So called consumer dropout (also known as shopping cart abandonment) is therefore of great interest to both retailers and scholars. It describes the...
Include All Order-Fulfillment Options in the Fulfillment-Selector Interface (50% Don’t) – Articles – Baymard Institute
Key Takeaways Providing multiple order-fulfillment options can be very helpful to users, as some will take advantage of “store pickup” or local delivery options to fulfill their order However, our benchmark reveals that on 50% of sites these options are not...
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