Blog List Left Sidebar

5 High-Level UX Takeaways from 992 Hours of Testing Leading Travel Accommodations Sites – Articles – Baymard Institute
Key Takeaways Our new research has uncovered 1,000+ usability issues specific to travel accommodations sites The research has resulted in 364 guidelines that describe the issues, as well as design patterns verified to perform well for users In particular, the...

Bolt CEO Breslow Steps Down
Bolt’s CEO Ryan Breslow is stepping down and becoming executive chairman weeks after an $11 billion valuation for the company was secured, Bloomberg wrote. Instead, the new CEO will now be Maju Kuruvilla. Bolt’s services provide payment software for online...

Relationship Commerce Moves Customers to ‘One to One’
In their 1997 marketing “Enterprise One to One,” Don Peppers and Martha Rogers zeroed in on the deeper connections possible for companies fostering close customer relationships rather than simply transactional affiliations. Long known as relationship commerce,...

Live Video Shopping Turns Purchase Intent Into Online Conversions
People put in the effort to go into stores intending to buy, which may or may not be what brings them to an eCommerce site or online marketplace, where they might just browse. This fundamental fact of retail is being reshaped in the pandemic era as eCommerce...