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Making Checkout Better Starts at the Beginning

Making Checkout Better Starts at the Beginning

A study conducted in 2011 by two University of San Diego professors says that people who read the end of a book first not only go on to read the entire book from beginning to end, but enjoy their reading experience more. Their research suggests that knowing...

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Reducing Frictions in Online Shopping Checkouts

Reducing Frictions in Online Shopping Checkouts

Like most businesses, retailers are coping with new economic realities imposed upon them by the pandemic. The most apparent change has been the surge in online shopping sparked by widespread lockdowns. Given how important online shopping has become, merchants...

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