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Bluefin announces Mastercard click-to-pay integration
Bluefin, the leader in encryption and tokenization technologies that help businesses protect sensitive information every time they get paid, today announced the integration of Mastercard Click to Pay to provide additional seamless checkout options for...
Amazon Tests ‘Just Walk Out’ Pay System
Amazon’s New Just Walk Out Cashierless Checkout System Uses RFID Tags to Track Apparel Purchases Amazon introduced a new version of its Just Walk Out retail technology that allows customers to skip the cashier lines when they make a purchase by having their...
Save Account Creation for the Confirmation Step (42% Don’t) – Articles – Baymard Institute
Key Takeaways Asking users to create an account at the beginning of checkout risks distracting them from their primary goal of finalizing their purchase Yet 42% of sites ask users to create an account at the beginning of checkout or before users have placed...
Why growing retailers prioritize the checkout experience
The checkout experience is a pivotal point of transformation for e-commerce retailers. If you’re not already treating it that way, it’s time to rethink your position. Here’s why: Retailers have always known they have to be flexible and responsive to changes,...