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Digital Wallets Are ‘Gateway’ to Payments Choice
According to Marqeta Chief Revenue Officer Todd Pollak, the future of payments is being built by ecosystems in which merchants and consumers drive change and flexible credentials are firmly in the mix. As card usage rises and cash fades, several intermediaries,...
Agentic AI Evolves From Automation to Intent-Driven Commerce
Agentic artificial intelligence (AI) is poised to redefine how money moves. The automation that currently powers reorders, renewals and recommendations is evolving into something more dynamic. Today, AI-powered agents can make decisions, negotiate and...
Insights Aren’t Outcomes: Research Recommendation Breakage
Summary: Research recommendations often fail to reach users. Without tracking adoption, teams rely on hope instead of evidence to confirm their work creates change. Many research teams do good work. They identify the right problems, recruit the right...
AI Heuristic UX Evaluations with a 95% Accuracy Rate – Baymard
Key Takeaways Tests of AI tools and “premade prompts” for UX analysis or CRO suggestions show Accuracy Rates of just 50–75% — or worse they have no documented Accuracy Rate at all Adopting 1 wrong UX suggestion can result in astronomical business costs You...