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eCommerce Skyrockets as Merchants Improve User Experience
As retailers, brands and marketplaces alike increasingly invest in easy, intuitive user experiences on their eCommerce channels, consumers are coming back to digital more and more. According to data from the CNBC/NRF Retail Monitor, reported Tuesday (March 12),...
Skipify and Synchrony Team on Frictionless Checkouts
Checkout-centric FinTech Skipify has launched a partnership with consumer finance company Synchrony. The collaboration, announced Wednesday (March 13), “leverages Skipify’s payment infrastructure to provide simplified and enhanced checkout for Synchrony...
Expanded and Updated Checkout Research Findings – Articles – Baymard Institute
Key Takeaways Our new research has uncovered 1,350+ new usability issues specific to the e-commerce Checkout experience The research has resulted in 110+ new and updated Checkout guidelines that describe the issues, as well as design patterns verified to...
Shoppable TV Shortens the Path to Purchase
As consumers’ omnichannel shopping habits rapidly evolve, retailers and brands are finding shoppable content, such as interactive ads and streaming, could go a long way toward driving conversion. Online merchants are faced with the challenge of preventing...