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AI Agents Shift Power From Marketing to Metadata
Merchants have spent much of the eCommerce era obsessed over understanding a single buyer: the human at the other end of a screen, swayed by brand storytelling, emotional triggers, intuitive design, and social proof. But a second customer class has quickly and...
The Protocol Power Struggle Reshaping AI-Driven Commerce.
Changes in how consumers shop and pay never happen all at once. The transformation doesn’t make a grand entrance. Change happens when the friction that consumers and merchants tolerate becomes harder to live with than the habit of sticking to the old way. That...
Deck The Aisles With AI: Supporting Staff, Delighting Customers
Friendly shop assistant helping woman with shoppinggettyWith holiday underway, we are in what is traditionally the highest spending months of the year. Many retailers rely on these sales to meet annual revenue targets. According to Statista, holiday sales...
66% Cross-Border Shift to Digital Payments Pressures Merchants
Merchants chasing global growth are learning that cross-border sales succeed only when payments feel as local as possible. That is the new message emerging from the latest Payments Optimization Tracker, which shows that consumer expectations have shifted faster...