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Streamline Your Guest Checkout Experience Now to Drive Holiday Sales
While shopping online for your son’s holiday gift, you stumble across a cashmere scarf from an unfamiliar retailer. You’re checking out as a new customer, and the site requests your contact, shipping, billing, and payment information. You don’t have your credit...
How embedded payments are changing the way we pay
There was a time when ride-share company Uber’s almost imperceptible app-based payments system was an outlier. Uber's payments process was one of the earliest forms of embedded payments, a concept that entails the streamlining of a checkout process so consumers...
Reimagining checkout: The future is check-in
E-commerce retailers often consider the checkout experience an afterthought. After all, the customer has already found the product and decided to buy. All retailers need to do is ensure the customer’s payment goes through smoothly, right? However, retailers...
Macro vs. Micro Conversions
Summary: Macro conversions are desired user actions that directly contribute to your business's primary goals. In contrast, micro conversions are user actions that precede macro conversions and occur more frequently. Product managers and digital marketing...
