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Satisfying Customers With Behavioral Analytics

Satisfying Customers With Behavioral Analytics

Customer retention is crucial for businesses of all types, even for those that are rapidly expanding and gaining new customers daily. There is a remarkably simple calculus behind this need: Acquiring a new customer is often five times more expensive than...

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Grocers Aim to Escape Reliance on Third Parties

Grocers Aim to Escape Reliance on Third Parties

Across food and beverage businesses, the role of the aggregator is shifting. Going into the new year, merchants are looking to take control of their digital presences, scaling back their reliance on third parties in favor of more profitable direct purchasing...

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What Marketers Need to Keep In Mind

What Marketers Need to Keep In Mind

Your mobile marketing strategy is created to define how you reach out to and interact with prospective consumers when they’re on the go. A multichannel approach may – and should – be used, and you may use mobile marketing tactics to reach out to them through...

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