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Customer Experiences In Beauty And Wellness

Customer Experiences In Beauty And Wellness

The beauty and wellness industry ranked among the top three industries for website performance in 2019, moving to the top spot in 2020. The sector owed some success to streamlining the online purchasing process, such as adding digital wallet acceptance. Still,...

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How BNPL Is Shaping Consumer Behavior

How BNPL Is Shaping Consumer Behavior

The buy now, pay later (BNPL) market is skyrocketing, fueled by both increasing consumer awareness and aversion to high interest rates, particularly among younger generations. Recent PYMNTS research found that consumers’ enthusiasm for BNPL continues to grow...

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